NOW THAT COLLEGIATE ATHLETES CAN MONETIZE THEIR NAME, IMAGE AND LIKENESS (NIL), YOUNG ATHLETES ARE EMBRACING THE CHANCE TO BUILD PERSONAL BRANDS. AS THEY DO,...
YEARS AFTER HE LEFT THE TRAINING GYM, THE FORMER GYMNAST RETURNED TO EXPLORE WHAT HIS EARLY EDUCATION IN PHYSICAL STRENGTH, PRECISION AND ENDURANCE TAUGHT HIM....
TWO-TIME OLYMPIC MEDALIST AND WORLD CHAMPION SABER FENCER SARA BALZER, FROM FRANCE, HAS WATCHED THE WORLD DISCOVER THE BEAUTY OF HER NICHE SPORT. MEANWHILE, BEAUTY,...
AS NASCAR’S FIRST FEMALE ARAB-AMERICAN RACE CAR DRIVER, THE SOCIAL MEDIA-SAVVY BREIDINGER SUPPORTS HER FAST LIFE ON THE TRACK BY STARRING IN LUCRATIVE BRAND CAMPAIGNS...
FROM CLINCHING THE 4X100 RELAY GOLD AT THIS YEAR’S WORLD ATHLETICS CHAMPIONSHIPS TO HAVING AN OWNERSHIP STAKE IN ATHLOS TO BECOMING A GO-TO FACE FOR...
MIXED MARTIAL ARTS WAS ONCE BANNED IN FRANCE, DISMISSED AS TOO BRUTAL. WITH ARES FIGHTING CHAMPIONSHIP POWERING THE SPORT AND WOMEN FIGHTERS ON THE RISE,...
THE MEXICAN-AMERICAN DESIGNER KNOWN FOR HIS ORIGINAL CASTING AND CINEMATIC TAILORING IS CHAMPIONING AN INCLUSIVE RUNWAY: AN ARENA FOR CONNECTION, POLITICS AND HUMANITY, JUST LIKE...
AN OLYMPIC CHAMPION WHOSE TROPHIES COULD FILL CUPBOARDS, LINDSEY VONN’S NONLINEAR PATH TO MASTERY ON THE SLOPES OFFERS A POWERFUL LESSON IN THE LIFECYCLE OF...
The company is banking on a slate of science- and data-backed innovations — from focus-enhancing footwear to temperature-adaptive outerwear — to reverse its recent slump...
The hardware marks an athlete’s final destination, and Tiffany & Co., a leading maker, shows how design shapes the way we remember sport’s most celebrated...
From Rucker Park to Choi Hung Estate Court to Pigalle, courts around the globe have given generations of basketball stars their start. They’ve also become...
The 85 - year - old businessman and fashion enthusiast has lived a life basketball junkies Americandream of: witnessing over six decades of NBA basketball...
For its inaugural issue, PLAYERS asked legendary director Spike Lee to sit for iconic fashion photographer Mario Sorrenti. The result was an intimate portrait whose...
Giorgio Armani built a legacy in fashion, but he has also long nurtured an athletic passion: Italy’s most celebrated basketball team. This is part of...
Jerry Lorenzo is part of a long lineage of American designers who have elevated modern sportswear into fashion: Perry Ellis, Ralph Lauren, Calvin Klein and,...
