NOW THAT COLLEGIATE ATHLETES CAN MONETIZE THEIR NAME, IMAGE AND LIKENESS (NIL), YOUNG ATHLETES ARE EMBRACING THE CHANCE TO BUILD PERSONAL BRANDS. AS THEY DO,...
YEARS AFTER HE LEFT THE TRAINING GYM, THE FORMER GYMNAST RETURNED TO EXPLORE WHAT HIS EARLY EDUCATION IN PHYSICAL STRENGTH, PRECISION AND ENDURANCE TAUGHT HIM....
FROM RECORD-SHATTERING CONTRACTS TO GLOBAL ATHLETE-LED BRAND EMPIRES, TOP SPORTS AGENTS TURNED NEGOTIATION INTO A GAME — WHICH TURNED ATHLETES INTO BIG BUSINESS....
ONE OF THE MOST DECORATED ARTISTIC GYMNASTS, LEE HAS SIX OLYMPIC MEDALS TO HER NAME. NOW, SHE’S THROWING HERSELF INTO HER TWENTIES: FASHION, HOBBIES, FRIENDS...
TWO-TIME OLYMPIC MEDALIST AND WORLD CHAMPION SABER FENCER SARA BALZER, FROM FRANCE, HAS WATCHED THE WORLD DISCOVER THE BEAUTY OF HER NICHE SPORT. MEANWHILE, BEAUTY,...
FROM CLINCHING THE 4X100 RELAY GOLD AT THIS YEAR’S WORLD ATHLETICS CHAMPIONSHIPS TO HAVING AN OWNERSHIP STAKE IN ATHLOS TO BECOMING A GO-TO FACE FOR...
MIXED MARTIAL ARTS WAS ONCE BANNED IN FRANCE, DISMISSED AS TOO BRUTAL. WITH ARES FIGHTING CHAMPIONSHIP POWERING THE SPORT AND WOMEN FIGHTERS ON THE RISE,...
THE MEXICAN-AMERICAN DESIGNER KNOWN FOR HIS ORIGINAL CASTING AND CINEMATIC TAILORING IS CHAMPIONING AN INCLUSIVE RUNWAY: AN ARENA FOR CONNECTION, POLITICS AND HUMANITY, JUST LIKE...
