NOW THAT COLLEGIATE ATHLETES CAN MONETIZE THEIR NAME, IMAGE AND LIKENESS (NIL), YOUNG ATHLETES ARE EMBRACING THE CHANCE TO BUILD PERSONAL BRANDS. AS THEY DO,...
YEARS AFTER HE LEFT THE TRAINING GYM, THE FORMER GYMNAST RETURNED TO EXPLORE WHAT HIS EARLY EDUCATION IN PHYSICAL STRENGTH, PRECISION AND ENDURANCE TAUGHT HIM....
FROM RECORD-SHATTERING CONTRACTS TO GLOBAL ATHLETE-LED BRAND EMPIRES, TOP SPORTS AGENTS TURNED NEGOTIATION INTO A GAME — WHICH TURNED ATHLETES INTO BIG BUSINESS....
ONE OF THE MOST DECORATED ARTISTIC GYMNASTS, LEE HAS SIX OLYMPIC MEDALS TO HER NAME. NOW, SHE’S THROWING HERSELF INTO HER TWENTIES: FASHION, HOBBIES, FRIENDS...
TWO-TIME OLYMPIC MEDALIST AND WORLD CHAMPION SABER FENCER SARA BALZER, FROM FRANCE, HAS WATCHED THE WORLD DISCOVER THE BEAUTY OF HER NICHE SPORT. MEANWHILE, BEAUTY,...
AS NASCAR’S FIRST FEMALE ARAB-AMERICAN RACE CAR DRIVER, THE SOCIAL MEDIA-SAVVY BREIDINGER SUPPORTS HER FAST LIFE ON THE TRACK BY STARRING IN LUCRATIVE BRAND CAMPAIGNS...
